Repozitorij Medicinskog fakulteta Sveučilišta u Zagrebu

Press releases and email notices increase local and global visibility of a small medical journal

Sambunjak, Dario (2006) Press releases and email notices increase local and global visibility of a small medical journal. Learned publishing, 19 (4). pp. 267-271. ISSN ISSN 0953-1513 (Print) 1741-4857 (Electronic)

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    English abstract

    ABSTRACT: To increase its visibility among the general public and the international scientific community, the Croatian Medical Journal (CMJ), a small journal from the so-called scientific periphery, introduced a media strategy of sending press releases to journalists and email notices to the newsdesk of a high-profile international scientific journal. Subsequent news coverage and the positive response of journalists show that press releases and targeted email notices increased international visibility of articles published in a small scientific journal, and improved communication with journalists as mediators of scientific information to the general public.

    Item Type: Article
    Divisions: Uredništvo časopisa Croatian Medical Journal
    Depositing User: Lea Škorić
    Status: Published
    Creators:
    CreatorsEmail
    Sambunjak, Dario
    Date: October 2006
    Date Deposited: 07 Feb 2007
    Last Modified: 23 Sep 2011 18:10
    Subjects: /
    Related URLs:
      URI: http://medlib.mef.hr/id/eprint/212

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