Press releases and email notices increase local and global visibility of a small medical journal

Sambunjak, Dario (2006) Press releases and email notices increase local and global visibility of a small medical journal. Learned publishing, 19 (4). pp. 267-271. ISSN ISSN 0953-1513 (Print) 1741-4857 (Electronic)

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Abstract

ABSTRACT: To increase its visibility among the general public and the international scientific community, the Croatian Medical Journal (CMJ), a small journal from the so-called scientific periphery, introduced a media strategy of sending press releases to journalists and email notices to the newsdesk of a high-profile international scientific journal. Subsequent news coverage and the positive response of journalists show that press releases and targeted email notices increased international visibility of articles published in a small scientific journal, and improved communication with journalists as mediators of scientific information to the general public.

Item Type: Article
Departments: Uredništvo časopisa Croatian Medical Journal
Depositing User: Lea Škorić
Status: Published
Creators:
CreatorsEmail
Sambunjak, DarioUNSPECIFIED
Date: October 2006
Date Deposited: 07 Feb 2007
Last Modified: 23 Sep 2011 16:10
Subjects: /
Related URLs:
    URI: http://medlib.mef.hr/id/eprint/212

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